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Published on December 10th, 2012

Three things to address in order to sell real estate

There are three things that will ultimately hurt the sale of property – pricing a home too high, not marketing it effectively and presenting the home poorly.

That's the assertion of Elders Real Estate state franchise manager Geoff White who says that addressing these three things are the key to success.

Pricing
The old adage says that a property is only as valuable as what a buyer is willing to pay for it. And that is certainly true in today's market where everyone is looking for the best deal possible.

Geoff commented: "When a property has been on the market for quite some time, it's often the case that an agent will have to review the price with the vendor. We often base our
reassessment on feedback from people who have inspected the property and given an indication that it's too high for whatever reason."

Marketing
In an age where the real estate industry has so many mediums for advertising at its disposal – it's important to maximise the benefits that they provide. Geoff said that many vendors have to be talked into making that extra investment, not realising that selling a property is a more comprehensive idea than simply posting a for sale board out the front. With internet and magazine spreads, there is room to capitalise on such things, if a vendor is willing to spend the money.

Presentation
A property must look its best when potential buyers are examining a home. If a piece of real estate has kept lawns and the living rooms are vacuumed, an inspector will view the home more favourably than a place which doesn't have those attributes. First impressions mean everything when it comes to selling real estate and as a result, Geoff says a presentable property has a greater chance of being purchased.

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