General Is the kitchen still the king of your real estate?

Published on March 31st, 2016

Just how important is the kitchen when selling a house?

The modern world is full of wonderful technology. Just a few decades ago, the idea of a microwave would have seemed like some kind of far-fetched science fiction, and yet now it is a given part of nearly every single home in Australia.

Cooking gadgets designed to make our time in the kitchen both easier and faster are everywhere – with so many time-saving appliances, you might think that modern Australia has fallen out of love with the kitchen.

But you would be wrong.

A new surge in cooks

Whether you are selling rural real estate or a modern urban apartment, you can bet that some of your buyers will be avid cooks. A recent McCrindle report has revealed that the world of food has found a new home on our shores and in our properties. Over a third of the average shopping basket is made up of fresh fruit and vegetables, while one in three people have reduced the frequency at which they buy ready-made meals.

Meanwhile, first home buyers are also putting a greater emphasis on time in the kitchen. Half of those in Generation Y have cooked meals for guests, while social dinner parties rather than eating out seem to have gripped a significant portion of the younger population.

The kitchen continues to be a focus for many potential buyers.The kitchen continues to be a focus for many potential buyers.

A family centre

Meanwhile, the kitchen has also continued to prove itself to be a focal point of family life for the average Australian. It's likely easy for most of us to summon childhood memories of spending time cooking, baking or "helping" our parents with dinner (i.e. making a mess).

That kitchen focus has continued in modern times too, with the Australian Institute of Family Studies recording 89 per cent of young children spending at least some time assisting a family member in everyday domestic activities, cooking included.

Capitalising on the kitchen

A recent Real Estate Buyers Agents Association survey revealed that kitchens and food featured in two of the top 10 traits of an Australian dream home.

Clearly, the kitchen is still a focal point of not only the aesthetics of the house, but the sociability of its inhabitants: it remains an integral part of everyday life. Your potential buyers or tenants know it, and you should take as much advantage of this as you can. Spruce up the kitchen, update the appliances, make it as easy as possible for anyone to fall in love with your kitchen.

After all, a recent Real Estate Buyers Agents Association survey revealed that kitchens and food featured in two of the top 10 traits of an Australian dream home. Wouldn't it be a good idea to make sure you are meeting this demand?

For more information on selling your property or expanding your real estate portfolio, get in touch with a local real estate agent today.

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