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Published on November 12th, 2012

Effectively advertising a property

When putting a property on the market, an Elders Real Estate agent approaches a property with an aim to promote its best features.

While the internet is an obvious source of advertising, the agent must be very specific about how he or she chooses to market the property. If it's in a country town, it will be in the local paper, if the property is in inner Melbourne, the advertisement may go in The Age.

Geoff White, a state franchise manager with Elders says that when he looks at a home, he thinks about what would appeal to buyers.

"The house I have been retained to sell may be a Californian bungalow style and considering how unique that is, I would highlight that to the public.

"But if it's more traditional, I will look to show a big living area, a well done kitchen or a large entertaining area which would appeal to families and the type of people who enjoy hosting," he said.

If a property has a lot of heritage and charm then he may market it to those who enjoy renovating and dedicating themselves to a property.

Geoff says that professional photography as part of an advertising campaign is relatively inexpensive and it is important to give as much scope to a property as possible.

By providing an effective media campaign with strong presentation on open for inspection days, the vendor gives themselves the best chance that their property will be at the forefront of potential buyers' minds when they weigh up the properties that they wish to pursue.

Talk to Elders Real Estate about how we can provide effective service that caters to your property needs.


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