Published on January 24th, 2018
Digital campaign reaches new heights
Elders Real Estate has announced a winner for the ‘Win a Holiday’ campaign, which made waves during the national digital campaign period – with the integrated digital strategy driving over 112 million impressions of the campaign.
The campaign ran throughout spring and provided potential clients with the opportunity to win a holiday experience up to the value of $15,000, through registering and receiving a sales or rental appraisal.
The campaign is one of the largest Elders Real Estate has undertaken, and is their first to run predominately via digital advertising. The strategic digital advertising campaign ran across REA and Plista platforms, as well as through a targeted lead ad pilot on Facebook and Google.
Driving leads and brand awareness, Elders received 97,000 click throughs from the digital ads, 86,000 webpage views and more than 2,000 additional appraisals in comparison to the average during that period.
The winner, Anthony Simmons, Mildura, Victoria, entered the competition to discover the value of his residential property in the current market and to receive advice on how he could improve the property before selling in future.
Elders Real Estate agent, Lukas Pedder, conducted the winning appraisal in Mildura and said the campaign generated numerous appraisal opportunities and enquiries.
“From the success of the campaign, we now have four additional properties under management, listed one, and about five others are in the pipeline to come to market,” Lukas said.
Elders Real Estate Marketing Manager, Belinda Connor said the campaign highlighted Elders’ digital capabilities and generated significant results for the Company to benchmark against for the coming year.
“We have some exciting initiatives in the pipeline which will build on our campaign foundations, offering clients great incentive.
“As we all know, consumers are searching online for their new home, researching their agent and making decisions based on information available on digital platforms. According to REA, 86% of potential buyers use online as their main search tool for property – this is significant and it demonstrates where our industry is heading.”