New figures indicate that the Gippsland property market is gaining rapid momentum, driven by a wave of first-home buyers seeking affordable entry points into regional living and investors returning to the Latrobe Valley with renewed confidence.
According to local expert Jess Barr of Elders Warragul and Moe, limited stock and fast sales are creating a competitive environment, pushing prices upward and driving urgency among buyers.
Gippsland is a vast and varied region stretching from Melbourne’s eastern outskirts to the far eastern tip of Victoria, offering affordable real estate among breathtaking natural landscapes such as Wilsons Promontory, Ninety Mile Beach and the Gippsland Lakes.
Under the guidance of Ms Barr and fellow Director Brendon Vaneyk, Elders Real Estate Warragul and Moe have become a pillar of expertise in the Gippsland community.
“Along with its incredible scenery and surrounds Gippsland also has a thriving local food scene with welcoming communities and of course affordable housing,” Ms Barr explained.
“Whether you’re drawn to the rolling hills, coastal towns, or vibrant regional hubs, Gippsland combines opportunity with peace and connection, making it one of Victoria’s most desirable places to live, invest, and grow.”
Ms Barr said that as a locally owned and run operation, Elders Real Estate Warragul and Moe was a holistic real estate agency, offering the sale and leasing of residential, rural and commercial property.
Avoiding a broad stroke approach and tailoring specialised expertise to each location across Gippsland is what separates Elders Real Estate Warragul and Moe from the rest when it comes to local property, according to Ms Barr.
“Our clients receive focused, professional guidance every step of the way, regardless of the type of property they are interested in,” she said.
“We’re not driven by size, but by excellence. We don’t believe in a one-size-fits-all approach. Every client receives a personalised service designed to meet their individual property needs and goals.”
Ms Barr said with demand currently outpacing supply, many properties hitting both the Gippsland and Latrobe Valley markets were selling almost immediately.
“This surge reflects a broader shift toward country living, where buyers are drawn to Gippsland’s lifestyle, value, and growth potential.
“As competition intensifies, sellers are benefiting from strong interest and quick turnarounds, making it an opportune time to enter the market,” she added.
Looking ahead, Ms Barr believes the Gippsland property market shows strong signs of continued growth.
“As infrastructure improves and regional migration trends persist, Gippsland is poised to remain a hotspot for both residential and investment opportunities.”
Interested in finding out more about property in Gippsland? Contact the dedicated and experienced team at Elders Real Estate Warragul and Moe here.