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Why Sell With Elders Commercial

Why Elders?

Capital. Connected with Elders Commercial

Whether you’re selling an investment, repositioning your portfolio, moving premises or divesting a major asset; it’s more important than ever to partner with the right team to get the best results.

At Elders Commercial, our specialist commercial agents combine market knowledge, targeted campaign marketing and skilled negotiation to help unlock the full value of your asset. With more than 180 years of continuous operation, a national network of 300+ offices and access to domestic and offshore capital, we are ready to support you at every stage.

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Why Sell with Elders Commercial?

Every asset is different. Every investor has different objectives. And every commercial market moves to its own cycle.
That’s why we believe successful commercial sales start with understanding your investment goal, not just the property.

GET YOUR FREE SALES APPRAISAL

Deep Commercial Knowledge with True National Reach

When you appoint Elders Commercial, you are backed by the largest company-owned real estate network in Australia, with specialists in retail, industrial, office, hotels & tourism and development sites; all working together to connect buyers and sellers nationally.

Our agents operate in the markets they serve, they understand local buyer behaviour, tenant demand, yield expectations and the factors that drive value in your asset class and location.

From industrial estates and strip retail shops to office, allied health and development sites, you’ll receive advice grounded in genuine local market knowledge and national buyer intelligence.

A Tailored Sale Strategy

There is no one-size-fits-all approach to selling commercial property.

Your agent will develop a tailored strategy aligned to your asset, your investment objectives and current market conditions, including pricing and yield analysis. They will recommend the most suitable method of sale (expressions of interest, auction, private treaty or off-market campaign), and a marketing plan built from the ground up to reach the right buyers for your asset.


Access to Buyers Others Can’t Reach

A successful commercial sale depends on reaching the right buyers, including active investors, owner-occupiers, funds and offshore capital.

Your campaign draws on Elders Edge, our national commercial buyer database of more than 80,000 contacts across 200 buyer profiles; helping your campaign reach capital from all corners of the country and internationally.

Guidance at Every Step

A commercial sale involves due diligence, lease and tenancy considerations, and often complex negotiation.

At every stage of the campaign, our teams provide clear communication, commercially astute advice and hands-on support, helping you make informed decisions and move confidently through to settlement.

Sales Strategy and Timeline

Selling a commercial asset doesn’t need to be complicated. Understanding the process helps you move forward with confidence..

Understanding Your Asset’s Value
Meet with your local Elders Commercial specialist to review your asset, its lease and income profile, market conditions and recent comparable sales.
Develop Your Sales Strategy
We’ll recommend the most appropriate method of sale, pricing and campaign approach based on your objectives, asset class and current market conditions.
Prepare Your Asset for Market
Assembling lease documentation, financials and developing an accurate information memorandum helps present your asset professionally and build buyer confidence.
Campaign Launch
Your asset is promoted through targeted channels like commercial portals, our Elders Edge buyer database, direct capital engagement and industry-leading marketing collateral.
Manage Enquiries and Offers
We coordinate inspections and due diligence, qualify buyers, provide ongoing campaign reporting. We negotiate with qualified buyers on your behalf to maximise the result.
Settlement
Once terms are agreed, we help guide you and your advisers through contracts, due diligence and the final stages through to settlement.

Choosing the Right Commercial Agent

The agent you appoint plays a decisive role in both your sale experience and the outcome you achieve.
Beyond local knowledge, it’s important to work with a team that understands your asset class, has access to genuine buyers, communicates clearly and can negotiate a superior result. 

Questions worth asking 

When comparing commercial agents, consider: 

  • What is their track record with assets like yours?
  • How deep is their buyer and investor database?
  • How will they market your asset, and to whom?
  • Can they access offshore and institutional capital?
  • How will they keep you informed throughout the campaign?
  • What is their approach to negotiating the best outcome?

At Elders Commercial, our track record across major commercial assets nationally is a testament to our ability to run successful sale campaigns and our market-leading knowledge of both local and national property markets. . 

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Marketing Your Asset

Attracting the right buyers requires far more than placing a listing online. 

An effective commercial campaign builds awareness among qualified buyers, generates competitive tension and drives the strongest possible result. Depending on your asset and the market, your campaign may include:

  • Professional photography, drone and video 
  • A professionally produced information memorandum 
  • Commercial portal advertising (e.g. realcommercial, Commercial Real Estate) 
  • Targeted email and database marketing via Elders Edge 
  • Direct engagement with domestic and offshore capital 
  • Digital and social media advertising 
  • Signboards and local area marketing 
  • Off-market and expressions of interest campaigns where appropriate 

All collateral is created by our in-house marketing and design team. Your Elders Commercial agent will tailor an appropriate strategy based on your asset, target buyers and market conditions.


Preparing Your Asset for Sale

First impressions matter; and for investors, so do the numbers. 

Most buyers form their first impression online and through the information memorandum. How your asset is presented, and how clearly its income and lease position are documented, can influence whether a buyer enquires, inspects or moves on. 

Ways to strengthen your position before market 

  • Ensuring leases, outgoings and financials are current and accurate 
  • Addressing deferred maintenance and presentation 
  • Reviewing tenancy schedules and any lease expiries or reviews 
  • Confirming zoning, compliance and building certifications 
  • Identifying value-add or repositioning opportunities 
  • Discussing timing and campaign options with your agent

Even straightforward improvements to presentation and documentation can materially strengthen buyer confidence and your result. Your Elders Commercial agent can provide practical, asset-specific recommendations.

 Preparing your asset for sale


Understand What’s Happening in Your Market

No two commercial markets are the same. 

Yields, tenant demand, transaction activity and buyer appetite vary significantly by asset class, precinct and cycle. While online sales data is useful, it doesn’t tell the full story behind why an asset sold, who the buyer was, or what strategy achieved the result. 

Our specialists work in the market every day and can provide insight beyond the numbers, helping you understand: 

  • What comparable assets are currently transacting for 
  • How yields and buyer demand are tracking in your sector 
  • Which asset attributes buyers are actively seeking 
  • How long comparable assets are taking to sell 
  • Current market opportunities and risks 
  • The most appropriate strategy for your asset 

Whether you’re planning to sell now or exploring your options, a conversation with a commercial specialist can give you a clearer picture of your market and your asset’s potential.

FIND A LOCAL AGENT

Ready to Take The Next Step?

Whether you’re ready to sell, weighing your options or simply curious about where your asset sits in the current market, our team here to help.

Our specialists combine real-time market intelligence, a national buyer network and a proven track record across every commercial asset class to deliver results tailored to your asset and your objectives.