Last week, close to 250 enthusiastic attendees from the Elders Real Estate network converged on the sunny Gold Coast for two days of spectacular speakers and networking opportunities at GROW 2023.
With growth top of mind, the Elders National Conference provided an ideal platform for personal and professional development and networking, offering a refreshing change of pace from day-to-day work.
Elders kicked off the spectacular two-day event with a Sunday Sunset Cruise through the Gold Coast, to celebrate the achievements of the networks’ 58 high performers of 2022.
During the first day of the conference, the Elders Real Estate head office team warmly welcomed guests and offered a comprehensive business update. Belinda Connor, General Manager of Real Estate and Brand, shared an overview of the industry and market trends.
“The culture and camaraderie of our people was clearly on display throughout the conference” Belinda confirmed.
“Grow 2023 is about sharing experiences, building networks and working together to adapt to changing marketing conditions. Our mantra is clear, we will control what we can control and increasing share of market is our number one objective”
Additionally Residential Marketing Manager Krystal Ind and Rural Marketing Manager Jaclyn Pope, shared insights into the 12 Month marketing roadmap, AI, digital marketing tools and introduced several exciting new projects such as a 2024 brand refresh and website modernisation.
Guests had the opportunity to listen to renowned speakers such as Dylan Alcott AO, Chelsea Pottenger, Peter Baines, and Scott Dutton. Beyond inspiring, their personal stories resonated with and motivated the audience. By sharing their extraordinary experiences and expertise, the speakers emphasized the significance of personal and professional growth, especially in uncertain markets.
During the conference, Peter Baines shared an extraordinary account of leading international identification and recovery teams into Indonesia and Thailand after acts of terrorism and the 2004 South East Asian Tsunami. His story served as an inspiration for the audience to nurture their leadership skills. Dylan Alcott AO recounted his journey to sporting and personal triumphs as a wheelchair tennis player, culminating in him receiving the prestigious Australian of the Year award, exemplifying his determination and perseverance, and invoking this in our guests.
Among hearing from renowned industry experts, athletes and humanitarians, guests also had the opportunity to hear from top-performers within the Elders team. Dave Gray, the director and owner of Elders Lifestyle Group, provided valuable insights into the crucial factors that contribute to his groups success. The conference also featured invaluable contributions from the best of the best during specific rural, leadership and young guns panel sessions.
The rural breakout sessions were particularly exciting this year with many new rural agents attending their first Elders Conference.
General Manager Farmland Agency and Water Mark Barber led the rural team agenda “With the addition of Elders Emms Mooney and several other market leading rural agents joining Elders in the last 12 months, the conference was a great opportunity to share experience and cement our approach to growing Elders presence even further through regional Australia”
Beyond the conference sessions, guests were treated to a delightful welcoming night at the Star Casino, Broadbeach. The Elders Real Estate function offered a perfect setting for relaxation, networking, and live music from the 42 Band. This unforgettable evening set the tone for the rest of the conference, creating a positive and energized atmosphere that carried throughout the event.
Ultimately, the 2023 National Conference was a resounding success, equipping the Elders network with invaluable skills and knowledge to deliver exceptional service to our cherished clients.