Elders Real Estate have this week launched their largest ever marketing campaign to kick off the 2018 spring selling season. The campaign, ‘Spin to Win’, is set to drive more leads to Elders’ agents and offices which are spread across more than 300 locations nationally.
With a highly targeted digital strategy, Elders is expecting to increase the number of appraisals in key residential areas. Launched in September, the campaign will run throughout spring.
The Spin to Win campaign will provide one lucky person a spin of a prize wheel and the chance to win $250,000 cash or other prizes. In the event the winner has also listed their property with Elders Real Estate, they will automatically receive an additional $5,000 voucher.
With an increasingly competitive real estate market, the campaign will encourage new to business clients or anyone looking to discover the value of their property in the current market.
Elders Real Estate Marketing Manager, Belinda Connor says, the Spin to Win campaign is just one piece of the broader digital strategy that is in place to grow brand awareness and engagement.
“We continue to invest in digital technology, marketing support and tools for our network, alongside training and networking opportunities to position Elders as a leader in innovation. Each of our offices is equipped with the resources to effectively tailor their marketing materials to target each of their individual areas.
“We’re looking forward to announcing further new enhancements for office and agent social media lead generation initiatives”, Belinda said.
The campaign comes soon after the company released a new website, revolutionising the way property is searched for by a potential seller or purchaser. The new Elders Real Estate website is integrated with the leading property data, information, analytics and services provider, Core Logic, to provide a free property value on residential property – instantly.
Elders Real Estate’s website is designed with the needs of clients, as well as agents top of mind, providing individual sites for each office. The website is expected to drive more qualified leads to agents and allow sellers access to more information.