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Elders’ focus on the future leads to spectacular success

Elders’ focus on the future leads to spectacular success

Elders Real Estate is one of Australia’s most experienced agencies, with a strong national presence and excellent reputation as a trusted brand. In a turbulent year, that solid foundation has seen Elders build on its success and post a series of impressive results.

Belinda Connor, Head of Residential Real Estate for Elders, says the company is having its best year ever. “We’re on track for a fantastic year in residential real estate. With only weeks to go until the end of the Elders financial year on 30 September, all the indicators show considerable growth. Our year-on-year real estate transaction volume is up 45% from last year, and revenue is up 64%.”

Elders is also experiencing rapid growth, with 12 new offices joining the team already this year, and another 3 slated to come on board before Christmas. “We’ve taken on 355 new staff across the company and franchise, with many coming across from other brands,” says Belinda. “We’ve had aggressive growth targets in WA, SA and Queensland in particular, and we’re seeing that strategy pay off.”

So what’s driving these spectacular results? It’s a combination of new technology, a willingness to embrace change and a focus on growth.

New agents can rest assured that they’ll be supported at every step, with Elders providing the scaffolding to help them achieve record-breaking results. The company recently launched a ‘SysMod’ multi-million dollar initiative to transform the processes and technology stacks across the business. This includes a brand new industry-leading CRM for all offices which will save agents time and help them serve their clients more effectively.

“Our business owners and agents are at the core of our business,” Belinda says. “Their success is our success. As part of the tender process, we consulted extensively with our franchisees to find out what they wanted in a CRM, so we could be confident we were choosing the one that best met their needs.”

Other initiatives include a new Elders brand campaign across digital channels and traditional TV in regional Australia. Elders also works with key providers including CoreLogic, ProposalPoint and Spoke to provide exclusive packages for all offices.

Vigorous new growth is only possible with a strong and healthy foundation. At Elders, those roots are firmly planted in regional Australia.

“We’re very clear about our brand promise: we offer unsurpassed local knowledge alongside national reach. As experts in rural and regional Australia, we have consistently been in the top four brands for market share in regional Australia across values and volumes over many years. We’ve also just been awarded Roy Morgan’s most trusted brand in regional Australia for the second year running.”

Elders is recognised for its strong workplace culture, industry leading website and focus on technology.

If you’re thinking of selling or buying property, harness the power of our local expertise and national reach.

Find out more here

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